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A few stories that caught our attention this week include the reasons why mobile app developers should stick to one platform, the impact of electronic health records (EHR) in the NBA, the latest innovation from Apple, how utilizing QR Codes can sell more beer and more.

In our Follow Friday series, we feature a few industry news finds to share with you. We are constantly finding interesting, fun, exciting, noteworthy, shocking and industry-changing articles all week long on the internet. Check us out every week to see what catches our eye around the web!

Mobile App Developers Speak: 'Stick to One Platform' - CIO
By Shane O'Neill

Shall it be iOS, Android or Windows 8? It's a tough choice these days for developers. Here are some words of advice from two in-demand developers. Key tip: Don't be a platform jumper.

NBA Implements League Wide EHR Platform from Cerner - EMR Daily News
By Steve Campbell

The new platform will allow trainers and doctors to integrate care-related information, such as medications, notes, labs, specialist visits, X-rays, and MRIs, directly into the athlete’s medical record and associated athlete personal health record.

Small Company Figures Out QR Codes, and Sells Beer - The New York Times
By Melinda F. Emerson

Hoping to generate buzz about the brand and promote its mission of supporting the troops, 50 Back Brewing introduced its Buy a Soldier a Beer program. The program encourages smartphone users to scan the two-dimensional, black-and-white code that it places on all of their promotional materials — flyers, coasters, packaging, stickers, posters, point-of-sale displays — to reach their landing page. There, visitors are given three options: post a message on the 50 Back Facebook page, post a message on Twitter, or buy a soldier a beer.

Read more to discover additional industry related news.

We share some of the stories that caught our attention this week including articles on HTML5, thoughts on how Apple and Google could reinvigorate QR codes, Android’s market share increases and more.

In our Follow Friday series, we feature a few of our finds to share with you.  We are constantly finding interesting, fun, exciting, noteworthy, shocking and industry-changing articles all week long on the internet. Check us out every week to see what catches our eye around the web!

HTML5 and native apps: the hybrid approach - theguardian
By Andy Hume

The term HTML5 (the biggest buzzword in web technology since AJAX) means this discussion is often framed by a very lazy and simplistic two-sided argument: you're either for HTML5 or you're against it. Recent examples of this include Facebook moving away from HTML5 in their iPhone app, vs the FT's move to deliver 'native-like' mobile experiences using open web technologies.

How Apple And Google Could Make QR Codes Mainstream - TechCrunch
By Brenden Mulligan

QR codes are everywhere. Countless companies put them on marketing materials, but not a single person I know actually scans them. There are even a handful of startups that consider QR codes part of their core offering to small businesses. To truly take QR codes to the mainstream, Apple and Google should actually build a scanner into the camera logic.

Android Increases U.S. Market Share to 52 Percent - Mashable
By Stan Schroeder

Android‘s market share in the U.S. has risen from 50.8% to 52.2%, while Apple’s iOS grew from 31.4% to 33.4% in the quarter ending July 2012, comScore’s latest report reveals. The two most popular mobile platforms now have a collective market share of 85.6%, leaving all other competitors in the dust.

Read more to see what else caught our eye, and to share what you've found this week!

If you're planning to (or already do) utilize barcodes to efficiently process and store document images, you're thinking about the ways you can make barcode recognition as easy, fast and accurate as possible. Regardless of whether you're using 1D or 2D barcodes, or whether you're using barcodes to auto-index documents, process forms or track inventory, there are plenty of ways to optimize your barcode scanning and decoding.

Read more to discover seven ways to get the most out of your barcodes.